Mike Ashley's treatment of Ryan Taylor and Jonas Gutierrez, not even 7 days after the latter had almost single-handedly dragged Newcastle United over the Premier League safety line, was a stark reminder of the shame of life on Tyneside under the owner.
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Many had been left feeling optimistic of a brighter Mike Ashley/Newcastle United relationship following the Londoner's out-of-the-blue interview to Sky Sports before the 2-0 win over West Ham on "Survival Sunday". Ashley spoke of his regret and admitted his blame, promising fans a new intent to "win something" and punch above weight.
But the sceptics were right to be sceptical of his remarkable appearance and words of encouragement, as he quickly reminded us all of his distasteful capabilities by instructing his outgoing interim Manager to relieve two professionals of their jobs in one telephone call.
Two men who have for over 6 years served the black and white cause with great pride and won their place in Geordie folklore through individual and collective effort and achievement. Two men hugely popular with supporters, players, and staff dropped by the club with the greatest disrespect.
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The decision to release the two out-of-contract players was realistic and largely accepted, but the manner in which the news was delivered was quite unbelievable. Ryan Taylor had unfortunately shown little in the latter stages of the season to suggest that he can play at the level required but this is a man who is a consummate professional with great affection for Newcastle fans, and gave 100% whenever he pulled on the shirt.
As for Jonas, anyone who witnessed the final game of the season at St James Park can see the mutual love between player and supporters. Gutierrez, finally restored to the left of midfield, took the game to West Ham and created a fairytale ending on the pitch. For me, he had shown enough beforehand to warrant an extended stay on Tyneside in a threadbare squad.
Gutierrez's return to the playing field was the most remarkable and emotional story of the Premier League season, and huge credit to Ryan Taylor for overcoming awful injuries. Fans will never forget "over the wall" and spectacular goals from Taylor; Jonas' debut, spiderman, his character, fun, and those runs down the left. Their loyalty and commitment to the cause; promotion, consolidation, 5th place. A heroic finale for the Argentine.
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Jonas was very accepting of his release, suggesting long before the season's completion. The poor way in which the club handled his illness was the beginning of the end and his celebration following his goal told us all we needed to know about how he feels about Newcastle's hierarchy. Would it surprise you if Ashley and Lee Charnley's method of release was stubbornness against the Argentine? Not a nice though but certainly believable.
For this is something Newcastle United fans have long been used to; negativity and embarrassment around every corner, Mike Ashley somehow finding ways to keep the club in the headlines for the wrong reasons.
The club we love is used as an advertising platform for a budget retail company, sponsored by pay-day lenders, and ran by a man who openly admitted to lying to supporters, humiliated Club legends, and renamed a historic stadium to that of a shop that sells Donnay socks. As you know, I could go on.
The point is, that despite the positivity that may have been felt regarding Ashley's interview, he is still Mike Ashley. For the past 8 years we have endured the torment that comes as the territory of his ownership. How could we feasibly trust what he has said? The treatment of these players just compounds the mistrust.
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What made the whole thing more ridiculous was the supposedly made up interview attributed to Fabricio Coloccini. As if the club thought that Jonas' best mate wouldn't let on that he didn't say what was printed on the official website. We only laugh because we are sick of crying.
Dennis Wise, Joe Kinnear (twice), Wonga, Sports Direct Arena, selling players with no replacements, selling Manager's with no replacement, lying to fans, Keegangate, and now this - things of these ilk cannot rear their head if Mike Ashley wants to reclaim any faith and integrity and show the ambition that has never been there.
Challenging in the top half, going for trophies - it's a far cry from what we have become accustomed to at St James' Park. If the last few years of turmoil have been the building of an underbelly then why has it taken our esteemed leader until the lowest point to show that he can actually speak? Fans would have been ever so slightly more understanding if the club would just communicate and let us know what was going on from time to time!
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If the club is to bolt the horse and punch above the weight then, as our wise Interim would often say, the proof will be in the pudding. I would love to believe that the intention is there, but this is Mike Ashley's Newcastle United we are talking about and anything could happen.
To Ryan Taylor and Jonas Gutierrez, thank you.